Czech Dream and Surplus

21 04 2007

Surplus

Tuesday April 24th in HCL 4

8:00 PM – CZECH DREAM: A Supermarket for a better life!

This film documents the largest consumer hoax a country has ever seen. Two young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didn’t exist.

The campaign (designed by a renowned advertising agency) involved television and radio spots, 400 illuminated billboards, 200,000 flyers promoting CZECH DREAM brand products, an advertising song, a website, and advertisements in newspapers and magazines.

The marketing campaign drew over 4,000 people who turned up on the ‘opening day’. On the 31st of May 2003, they arrived at a green field where, instead of a supermarket, they found just the dream supermarket’s façade (10m high and 100m wide).

9:40 PM – SURPLUS: Terrorized Into Being Consumers

This documentary is an intense visual odyssey filmed in the US, India, China, Italy, Sweden, Hungary, Canada and Cuba over three years. From the explosive riot days in Genoa 2001 to $7000 sex dolls in the US, SURPLUS explores the destructive nature of consumer culture. Breathtaking cinematography turns the notion that 20% of the world is gobbling up 80% of its resources from pure statistics into an overwhelming emotional experience. Surplus is the result of a complicated editing process by talented music composer/editor/percussionist Johan Söderberg.

The world was shocked when young protesters in Seattle, Genoa and Gothenburg attacked shop windows, cars and banks. SURPLUS sets off on a world journey seeking the answer to the question: why is the lifestyle of consumerism a source of such rage today?

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