Marketing and Those Who Resist

3 03 2007

Sale Ends

Tuesday, March 6th in HCL 4

8:00 PM- PBS Frontline: The Persuaders

In “The Persuaders,” FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. This documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, “the principal of democracy yields to the practice of demography,” as highly customized messages are delivered to a smaller segment of the market.

9: 30 PM- Culture Jam

Hijacking Commercial Culture delivers a fascinating rap on the 20th Century movement called Culture Jamming. Pranksters and subversive artists are causing a bit of brand damage to corporate mindshare. Jammers, cultural commentators, a billboard advertiser and a constitutional lawyer take us on a wild roller coaster ride through the back streets of our mental environment. Stopping over in San Francisco, New York’s Times Square, and Toronto, we catch the jamming in action with Batman-inspired Jack Napier of the Billboard Liberation Front, Disney arch-enemy Reverend Billy from the Church of Stop Shopping and Media Tigress Carly Stasko. Culture Jam asks: Is Culture Jamming civil disobedience? Senseless vandalism? The only form of self defense left?

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